Tapani Jokinen

Tapani Jokinen is an internationally recognized strategic & circular design expert. His 25 years of extensive experience in design give him a unique insight into managing complex businesses, driving sustainability-led innovation, and developing sustainable products and services. By inte-grating design thinking with lifecycle thinking, Tapani helps companies accelerate their transi-tion from a linear to a circular economy. Besides his work as a design consultant at Fraunhofer IZM, he is the founder of TJ-Design, a creative consulting firm that fuses strategic innovation and design with sustainability business practices. He was Head of the Design Portfolio and Strategy at Microsoft / Nokia, where he was one of the designers behind the iconic Nokia 3310. Tapani is one of the authors of the Ecodesign Learning Factory program, as part of which he teaches and conducts training modules, innovation workshops, and lectures on circular design in seminars and conferences.


“Recycle and reuse” has become an increasingly common way of life for private consumers, but also for industrial enterprises. Still, many manufacturers continue to adhere to a creed of cost-effective – read: commercially rewarding – production. But what can companies…